Category Archives: Giveaways

Declaration of You Blog Tour: Intention + Giveaway!


This post is in celebration of the brand new book: The Declaration of You! by Michelle Ward and Jessica Swift. I’m so honored to have been interviewed for the book (you can see my chapter by getting + get a preview of the book here). Here are some thoughts about intention, something near and dear to my heart. May the manifesting begin!

How often do you set intentions, and how do you determine what it needs to be?

If you know anything about me, you know that I love creating Mondo Beyondo lists. These lists are all about stretching yourself into new territory. It is your list of the most outrageously wonderful things you can imagine creating for yourself. It’s where you write: Live in Sevilla, Spain for 3 months, meet Alanis Morrisette and perform in a flashmob. It’s where you capture the dreams that you didn’t know you had (and don’t know how you will achieve) but they are dreams that make you feel a bit giddy just thinking about.

I use the Mondo Beyondo list as a way to expand my sense of what’s possible. If I am stretching myself into a place beyond what’s comfortable or what I think is “possible” then I am reaching into a new place in my heart. Also, not everything on the list has to be outrageous… Mondo Beyondo dreams also look like this: Heal my marriage, experience self-love, cultivate new friendships + find my tribe.

I usually remember to do a Mondo Beyondo list on my birthday or on New Year’s Day, but it would be a great practice to do each month or each quarter. Public transportation is a great place to do Mondo Beyondo lists.

Have you experienced something happening to you that you attribute to directly setting it as an intention?

So many things! The time I met Ben Harper on a bus in San Francisco is one of my favorite manifesting stories.

Why do we feel uneasy in setting intentions?

It’s natural to feel a bit uneasy when setting intentions. It leaves us a bit vulnerable. We’ve just declared something we want -something that means a lot to us- and we don’t know if we will actually get it!

For some of us, we learned it was safer to not desire things because the pain of rejection or feeling disappointed had us feel unloved. I remember being afraid to tell my parents what I wanted for my birthday as a child because I was afraid they would forget or decide that I was asking for too much. I couldn’t bear the thought of the disappointment so I chose practical things instead. Or I’d say, “I don’t need anything. Whatever you think…”

I think it’s still a leap of faith for me to “put it out there” and declare what I want in a powerful way. There’s still that voice that shows up and says, “Fat chance, that’ll never happen” or “Who do you think you are?”

I think it’s important to WRITE THE LISTS ANYWAY.

And keep them private if they feel too vulnerable. Sometimes I make a list and put it under my bed. They are my private little deal with the Universe anyway.

 What’s your personal declaration around intention?

I believe that my intentions are a powerful declaration both to myself and to the Universe. Speaking them out loud (to myself or to someone else) sets something in motion, a kind of wave of energy that I have to be ready to ride. It will usually require something of me — courage and a willingness to be vulnerable. If my intentions are aligned with my spirit however, this momentum can only take me to new places of growth, joy and fulfillment. I trust my intentions to carry me exactly where I need to go.


The Declaration of You! will be published by North Light Craft Books this summer, with readers getting all the permission they’ve craved to step passionately into their lives, discover how they and their gifts are unique and uncover what they are meant to do! This post is part of The Declaration of You’s BlogLovin’ Tour, which I’m thrilled to participate in alongside over 100 other creative bloggers. Learn more — and join us! – by clicking here.

P.S. Leave a comment about something you are currently manifesting and you could win a copy of the Declaration of You!

UPDATE: The winner of the Declaration of You is Amy (Badgroove Amy) I will email you today! Congratulations!

I am this excited for you!

Photo of Andrea Scher by Jen Downer (

I chose the winners at random through a site called, but just to be sure there was some divine intervention at hand, I prayed for a bit before choosing the numbers. I asked the Universe to pick just the right people to be transformed by the books, courses, and goodies below. I asked that these amazing tools fall into just the right hands.

I sure hope they did!

Thank you so much to everyone who entered. It was so much fun to celebrate the launch of Superhero Life with you!

And now for the winners…

Daring Greatly by Brene Brown goes to #1003
Emily Carson who said, “What a wonderful opportunity!”

The Beauty of Different by Karen Walrond goes to #55
Kathryn who said, “My friends are constantly inspired at how, through my work with you, I stepped into a more fulfilling life. i’m so excited for how your new site will help you be seen more clearly by even more people! congrats!”

Expressive Photography by the Shutter Sisters goes to #9
Jes Deputy who said, “Love the new style!”

Elevate the Everyday by Tracey Clark goes to #1147
Alexa F. who said, “I liked you on Facebook + subscribed to your newsletter too!”

A one-of-a-kind Celebration book by Sherry Belul goes to #446
Angela who said, “andrea… i’m proud of you, simply simply proud of you.
i believe it was close to the beginnings when we first met, and you stayed true, you stayed authentic, you stayed loyal… to yourself above all. celebrate yourself my dear… this is worthy!”

Daring Adventures in Paint by Mati Rose McDonough (2 winners) goes to #921 and #593
-Tessa who said, “oh i am just drooling. Soooo hoping to win!! i thnk i’m comment #595, that’s lucky…right!?!”
-Subrina Grabke who said, “Awesome site! Love the name and so does my little one… he saw it and started asking all kinds of questions about what kind of super heroes come to this website! TOO FUNNY!!!”

Signed matted prints from Kelly Rae Roberts (5 winners)-goes to #1308, #295, #664, #539, and #1431
-Theresa who said, “Shared on twitter”
-Joanie who said, “Gorgeous! Superhero Life- awesome
-June who said, “I found you via Kelly Rae Roberts blog. I’m excited to get your newsletters & see what your site is all about!! Congrats on the new site.”
-Stacy K who said, “I found your website through Mati, and I am having so much fun looking around!! Awesome website.”
-Connie Rawlins who said, “Gorgeous website!!! And an unbelievable line up of gifts! I want to win. I want to win. I really want to win.”

Don’t Miss This by Jena Strong goes to #1339
Donna Porter who said, “I LOVE the new site!!! And what an awesome giveaway!”

This I Know by Susannah Conway goes to #396
Eleanor who said, “Wow! So exciting and beautiful to see this transformation! Well done!”

Brave Intuitive Painting by Flora Bowley goes to #68
Lisa Parks who said, “oh andrea, it is super. you are super. i love the line, no capes just courage. it all makes me very happy. and what a generous kickoff!”

Spots in these incredible e-courses:

A spot in Jen Louden’s TeachNow course goes to #516
Abigail who said, “Love your blog, and inspired by your redesign (I’m working on one, as well…)!”

A spot in Marianne Elliott’s 30 Days of Yoga course goes to #458
Sarita who said, “Love your new site! A beautiful sythesis of all things Andrea!”

A spot in RE-Connect: Get Unstuck and Find Your Magic with Mati Rose + Willo O’Brien goes to #519
Tawnya who said, “Congrats on the new place. It looks awesome!”

A spot in an upcoming session of Laurie Wagner’s Telling True Stories goes to #569
Daniela who said, “What a cool site. I love the Complete Your Year Worksheet. Can’t wait to keep reading.”

A spot in the Making Space Cleanse with Hannah Marcotti goes to #353
Ashley who said, “So cool Andrea!!! The website is so amazing!!! Wish I could see it on my big screen right now. I’m iphoning it for the rest of the week as I’m in Vancouver for treatment.
Love the site! Great work to you and your fabulous team!!”

A Home Study Program from Bari Tessler/Financial Therapist goes to #1069
Julie who said, “Happy to stumble upon your site. Going through some emotional challenges right now and am thankful to have my children around me, reminding me that I am their superhero. Best of luck with your new adventure.”

A place in Vivienne McMaster’s Montage course goes to #964
Rachel who said, “I love the new website! congrats!”

A SARK-In-Your-Pocket Audio/Visual Program goes to #247
Whitney who said, “Congrats, Andrea! I’ve been reading for as long as you’ve been writing and I am so happy for you!”

A spot in SARK’s Three Part Harmony course goes to #1327
Chloe Gomez who said, “WooHoo!!!”

And the GRAND PRIZE goes to…

Canon T3 Digital SLR + the gorgeous Epiphanie bag goes to #1143

Kim who said, “Love it!! Signed up for the mailing list!”

Important tidbit

Congratulations everyone! If you see your name above, please email me with your contact information! [email protected]

P.S. Plus! don’t miss Rachel Cole’s and Bari Tessler’s interviews on the blog. Fresh off the press!


I’ve got some BIG news!! + a DSLR to give away

rainbow buddhas, Anado’s studio, San Miguel de Allende

Superhero Life

So I’ve had a little secret for over a year now.

After 10 years of blogging (can you believe it?) I have finally created a new home for all things Superhero – Superhero Life!!

When I began the design process I thought it would be quick and easy. Hire a talented designer and spiff up the place, right? Little did I know, the design process would ask SO much more of me. The gift was that it allowed me to step back and look at my creative work from a much wider perspective. Rarely do I step back and look at the big picture (Who am I? What do I offer? Where am I going?) but this process really required it.

Simple questions like, What’s the site called? or What’s your tagline? became BIG. Like, What’s your message for the world? A bio page became an opportunity to answer, Who are you? Not just what you’ve accomplished, but who are you for real?

These questions took TIME. And Alexandra Franzen. And a patient designer. And a lot of soul-searching. I interviewed readers, friends, and anyone else who would listen. What are my gifts? What am I all about? What have you learned from me? It has been a rich process of self-discovery and I’m grateful.

And can you believe how it looks? I have been doing cartwheels over here. Isn’t it beautiful?

Enormous thanks to the talented people that made it happen

  • Teresa Aguilera for her gorgeous design work. And for tolerating many rounds of back + forth.
  • Anna Kuperberg for taking the bio photo at the top of the Meet Andrea page.
  • Jen Downer for taking the other two bio photos on the Meet Andrea page.
  • Alexandra Franzen for her genius wordsmithing help. Do you realize I have never had a bio page until now?

Now for the prizes!

Books to inspire you
Daring Greatly by Brene Brown
The Beauty of Different by Karen Walrond
Expressive Photography by the Shutter Sisters
Elevate the Everyday by Tracey Clark
A one-of-a-kind Celebration book by Sherry Belul
Daring Adventures in Paint by Mati Rose McDonough (2 winners)
Signed matted prints
from Kelly Rae Roberts (5 winners)
Don’t Miss This by Jena Strong
This I Know
by Susannah Conway
Brave Intuitive Painting by Flora Bowley

Spots in these incredible e-courses:
A spot in Jen Louden’s TeachNow course
A spot in Marianne Elliott’s 30 Days of Yoga course
A spot in RE-Connect: Get Unstuck and Find Your Magic with Mati Rose + Willo O’Brien
A spot in an upcoming session of Laurie Wagner’s Telling True Stories
A spot in the Making Space Cleanse with Hannah Marcotti
A Home Study Program from Bari Tessler/Financial Therapist
A place in Vivienne McMaster’s Montage course
A SARK-In-Your-Pocket Audio/Visual Program
A spot in SARK’s Three Part Harmony course

And to make this giveaway Mondo Beyondo… A Canon DSLR!!!

Have you been wanting to graduate to a DSLR? The Canon T3 Digital SLR is an incredible camera and will take you far. It comes with an 18-55mm zoom lens and even shoots in HD!

One lucky winner will get this awesome gift. (I will be jealous of the person who wins this!!)

And finally, since a girl still wants to look good when she’s out shootin, an Epiphanie camera bag! (The winner will get a bag of her choice) Don’t you love these?

Here’s how to win

1. Leave a comment on this post
2. Join the Superhero Life Mailing list! (even if you are on another list, please join this one to be included in the drawing) You can sign up here.
3. Extra chances to win if you spread the word and Like the page on Facebook, tweet it or Facebook it.

*Doing steps 1 and 2 put you in the hat for the prizes!

Everyone who gets on the Superhero Mailing list will get:

The Superhero Manifesto
The Mondo Beyondo Dream Generator
+ The Complete Your Year Worksheet!

Winners will be chosen at random and announced next Tuesday, September 18th!

Comments will close at 8pm PST September 17th, 2012!

Epiphanie bag giveaway! + Superhero Photo Fall class!

The fabulous Karen Walrond modeling an Epiphanie bag, photo by Maile Wilson
turquoise Epiphanie bag
inside the Epiphanie bag
If you’ve been cruising photoblogs on the internet lately you have probably come across one of Maile Wilson’s brilliant camera bags— Epiphanie. They look like your favorite handbag (and come in lots of yummy colors) but they deceptively practical. The padded interior will hold a camera body plus a bunch of lenses. Genius!

Today might be your lucky day! We are giving away one turquoise bag (like the one pictured above) to a lucky reader.

In the comments below, tell us about a favorite moment you captured this summer. Winner will be chosen at random and announced this weekend!

P.S. FALL SUPERHERO PHOTO CLASS begins Monday, September 19th. Join me for some photo fun and inspiration this season. It’s a great way to get some juicy new photos and inspiration back in your blogs and albums!

UPDATE: The lucky winner of the giveaway is Danielle! (Velveteen Mama) Enjoy the beautiful bag Danielle!